Consumers most frequently go to the search engines to research and purchase products and services. Is your website getting found by consumers looking for you?
Search Engine Optimization or SEO is a process by which internal and external aspects of a web site are adjusted to gain high search engine returns on key word and key phrase searches. Search returns are sometimes referred to as organic or natural.
There are two kinds of search results: paid results and organic (or natural) results.
Paid results are those listings that require a fee for the search engines to list their link for particular keywords. The most widely used form of paid listing is Pay Per Click (PPC), where you pay each time someone clicks on the link in your advertisement. The price increases with the competitiveness of the keyword.
Organic results are gathered by search engines’ web crawlers and ranked according to relevance to search terms. This relevance is calculated by criteria such as extent of keyword match and number of links into that website. Ranking in the organic search results is better because not only is it FREE, but research shows that people click on the organic results 75% of the time and paid results only 25% of the time.
Organic Search is Best
There is no cost for keywords in organic search engine optimization campaigns. Application Solutions organic SEO plan begins with extensive keyword research that helps determine what words are most relevant to the advertiser’s product. Then, keyword-rich content is developed in order to deliver the traffic they want to make conversions. This is followed by ongoing optimization of the websites code, structure, pages, titles, descriptions, links, etc. to perpetually enhance and focus search engine ranking results.
We have many different affordable options available for you. Contact us today to discuss your Search Engine Optimization requirements.
