There are no shortcuts to take when it comes to successful ongoing SEO but there a number of important pre-requisites.

7 Tips For Search Engine Optimization (SEO)

1.    Keyword in title – Make sure that your keyword or phrase is contained in the page title. It is your best chance to achieve a high ranking as well as your best chance to convert a searcher into a site customer. This was the number one on page factor by SEOmoz.org when their team of SEO experts evaluated the ten factors with the most effect on Google’s ranking algorithm.

2.    Use H1 and H2 tags properly. Your H1 tag should be near the top of your web page and include your most important keywords. Your second most important level of keywords should be listed in your H2 tag. If you have a third level, place it in an H3 tag.

3.    Keyword in Description – Write a concise, informative description of your website, using your selected keywords. This description will appear in search engine result pages and will attract potential visitors.

4.    Domain Name – A domain name that features your keyword(s) or at least closely related words will also help boost your rankings. Similarly, sub-domain names and other inner page URLs should also use words that are relevant to your keywords.

5.    Meta Tags – All a little old school but still worth applying. Google is not the only search engine and meta tags can be more important factors for other search engines. Insert your keywords in all meta tags, but don’t over do it and risk penalization.

6.    SEO Copywriting – Search engines rely on identifying relevance. Nothing pleases them more than finding the most appropriate, informative and useful website to match a specific search string. Make it easy for the search engines. Adding topical relevance to your site with fresh, informative, interesting and stimulating content and by cross-linking it with other useful and authoritative pages you start to close the gap between what people want and what you can offer.

7.    Focus on internal linking – Link to your own pages from other pages in your site that have tremendous link weight. Internal link juice is critically important. As important as inbound links in fact.

Following these tips above is a start and will definitely help your website take a step in the right direction.

Contact us to find out more about our Search Engine Optimization services and request a free analysis of your current site. Application Solutions can help you achieve your desired results.